imagery

As a general rule, ERCOT uses images in two ways:

• To create an identity for related pieces using a photograph or graphic image (not a logo)
• To communicate information that is visual in nature, as in a chart, graph, icon, diagram or photograph

Imagery Used to Identify a Related Group of Communications

When using imagery to identify a group of communications, follow these guidelines:

• Always use the ERCOT logo and no other logos
• Do not couple visual elements with the ERCOT logo
• Use the imagery as an illustration, not as a design mark
• Use color and type consistently as part of the overall design system

Graphics

The style for graphics is clean and professional. Use the color palette as a guide and use our corporate typefaces. Generally, graphics use flat color with minimal or no borders and do not use special effects.

Photography

The main requirements for photography are:

• Photographs must be of professional quality
• ERCOT must have usage rights to publish the photo. If you photograph a person, you must also obtain a signed release from that person.

Tools and Templates contains a selection of photographs that are approved for ERCOT use.